Branding from MU
BFS (Bio Fuel Systems) came to us for a complete overhaul on their branding. They wanted an image that would reflect and promote their services at first glance.
If there’s one thing to be sure about in the marketing world it’s that if you have an audience, you’re going to need great branding. A good brand should not only allow people to remember who you are but communicate your essence, history and values all at once. Sometimes, it is imperative to portray exactly what you do through your logo, for several reasons. Sometimes it doesn’t matter. Take Apple for example. Anyway, BFS wanted a clean logo that wasn’t too corporate but said exactly what they do.
Heres the branding we created for BFS and also how it translated into their website. The brand is still under construction.